Bella Luxury & Bag Spa

Services
Brand Identity Design
About the Brand
Bella Luxury & Bag Spa began as a designer bag reseller with a unique mission: to make luxury more attainable through flexible layaway options. This allows everyone to experience the joy of owning a designer piece. As they grew, Bella Lux expanded their services to include specialized bag spa treatments—repairing, rejuvenating, and restoring bags to their original glory. Adding the bag spa service makes sure that luxury pieces maintain their elegance.
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Brand Attributes

AUTHENTIC. The brand creates a luxury experience that feels approachable and inclusive, rather than exclusive or intimidating.

ACCESSIBLE. The brand offers financial help that allows clients to acquire designer bags without the pressure of a single, large payment.

CURATED. The brand offers a unique selection that customers can't find in stores.

Brand Personality

CAREFREE. They are easygoing and unafraid to be themselces. They feel at ease and enjoy ourselves without constraints.

CONFIDENT. They make their customers feel good about themselves. They actively acknowledge their uniqueness and encourage self-celebration, self-expression, and personal fulfillment.

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