8 West Clinic

Role

Digital Marketing Assistant
Social Media Content Planner & Designer
Brand Collateral Designer

Brand Overview

8 West Clinic is Vancouver's leading cosmetic surgery and medical aesthetic clinic led by board-certified surgeon Dr. Thomas Buonassisi. The brand's distinctive, all-encompassing approach centers on 360-degree treatment plans tailored exclusively for each patient. The results are subtle, natural, and realistic results that bring out the best version of their patients.

Majority of their Instagram posts focuses on educational and professional posts as part of their strategy.

Below are a few examples I created for this brand. Click each image to take you to the original post.

Examples of short-form videos

Give the audience a headstart

Here's an example of a post that aims to help those who are interested to make an informed decision so they can plan ahead.

What a comprehensive approach looks like

Surgical plan walkthrough is a kind of post that shows the comprehensive approach and personalized treatment plan unique for each patient. Results are shown towards the end to create a compelling case for the surgical plan. It also creates good engagement, and eventually, increase in conversion.

Unique concerns call for personalized solutions

Displaying expertise by sharing specific cases with unique solutions is usually a topic that pulls a lot of engagement. It also sets realisitc expectations that each patient has specific concerns that call for bespoke treatment plans.

Take a look around

Every now and then, posts that showcase the facility is a good way of letting the audience take a quick look of what they're in for. It gives them an idea of how well-maintained the environment is for both staff and patients.

What patients say about the staff

Showcasing social proof doesn't always need to be in a form of an infographic or a screenshot from Google. Sometimes, we have to put the hardworking people in the "short-form video" limelight. It's an extra special way to acknowledge the staff, grab attention, and increase conversion.

Have some fun with it, too

The brand sets the tone of being professional and educational but it doesn't hold back from showing its dynamic culture. Here's an example of showcasing the fun and exciting side of the brand.

Examples of infographics

Letting the audience in on the tea

The brand is committed to professional growth by constantly learning new techniques. As part of the team, I have the opportunity to stay updated on these advancements, and I’m excited to share them with our audience. By breaking down these new concepts into easy-to-understand content, we keep our followers informed and engaged with the latest in the industry.

Learning through visuals

Infographics like these are created to cover fundamental knowledge that could debunk myths and revisit the basics. Adding illustrations to these posts make it a bit more interesting and accessible for the audience.

Patients as storytellers

Reviews are stories, and patients are the storytellers. Each one begins with a problem, followed by a solution, and ends with a positive outcome. In this infographic, we’ve broken down a review into clear, digestible sections to make it engaging and easy to follow.

Aging confidently

Aging is often seen negatively in the industry, but the brand takes a different approach. The brand supports the patients at every stage of their aesthetic journey. It focuses on encouragement and empowerment — beyond just the physical.

Get ready with us

Posts like this offer a clear, actionable timeline for those planning treatments before a major event. Seasonal posts are timely and effective in boosting engagement and bookings.

Give some & take some

The goal of posts like this is to provide something useful and relevant that encourages the audience to share their contact details. This builds a targeted list for future marketing efforts.

All screenshots are taken from @8westclinic

visit @8westclinic's instagram

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